Dynamic phishing detection methods and apparatus

ABSTRACT

A computer-implemented method for detecting a phishing attempt by a given website is provided. The method includes receiving a webpage from the given website, which includes computer-readable code for the webpage. The method also includes ascertaining hyperlink references in the computer-readable code. Each hyperlink reference refers to at least a component of another webpage. The method further includes performing linking relationship analysis on at least a subset of websites identified to be referenced by the hyperlink references, which includes determining whether a first website is in a bi- directional/uni-directional linking relationship with the given website. The first website is one of the subset of websites. The method yet also includes, if the first website is in the bi-directional linking relationship, designating the given website a non-phishing website. The method yet further includes, if the first website is in the uni-directional linking relationship, performing anti-phishing measures with respect to the given website.

BACKGROUND OF THE INVENTION

Phishing represents a fraudulent technique employed to obtainconfidential transaction information (such as user name, password,financial information, credit card information, etc.) from computerusers for misuse. In phishing, the phisher employs a phishing server tosend an apparently official electronic communication (such as anofficial looking email) to the victim. For example, if a phisher wishesto obtain confidential information to access a victim's account at XYZbank, the email would typically come from an XYZ bank email address andcontain official-looking logos and language to deceive the victim intobelieving that the email is legitimate.

Further, the phisher's email typically includes language urging thevictim to access the website of XYZ bank in order to verify someinformation or to confirm some transaction. The email also typicallyincludes a link for use by the victim to supposedly access the websiteof XYZ bank. However, when the victim clicks on the link included in theemail, the victim is taken instead to a sham website set up in advanceby the phisher. The sham website, referred to herein as the phishingwebsite, would then ask for confidential information from the victim.Since the victim had been told in advance that the purpose of clickingon the link is to verify some account information or to confirm sometransaction, many victims unquestioningly enter the requestedinformation. Once the confidential information is collected by thephisher, the phisher can subsequently employ the information toperpetrate fraud on the victim by stealing money from the victim'saccount, by purchasing goods using the account funds, etc.

FIG. 1 illustrates an example of a phishing attack. In FIG. 1, a phisher102 (typically an email server that is under control of a human phisher)sends an official-looking email 104 designed to convince a recipient 108that the email is sent by a legitimate business, such as by bank 106.The email may, for example, attempt to convince the recipient 108 toupdate his account by clicking on an attached link to access a webpage.If the recipient 108 clicks on the link, the webpage that opens wouldthen request the user to enter the user's confidential information suchas userid, password, account number, etc.

However, since the webpage did not come from the legitimate business106, the user's confidential information is sent (110) the user'sconfidential information to a phishing website 112. Phishing website 112then collects the user's confidential information to allow the phisherto perpetrate fraud on the user.

Because phishers actually divert the victim to another website otherthan the website of the legitimate business that the victim intended tovisit, some knowledgeable users may be able to spot the difference inthe website domain names and may become alert to the possibility that aphishing attack is being attempted. For example, if a victim is taken toa website whose domain name“http://218.246.224.203/icons/cgi-bin/xyzbank/login.php” appears in thebrowser's URL address bar, that victim may be alert to the fact that thephisher's website URL address as shown on the browser's URL toolbar isdifferent from the usual “http://www.xyzbank.com/us/cgi-bin/login.php”and may refuse to furnish the confidential information out of suspicion.However, it is known that many users are not sophisticated or alwaysvigilant against phishing attempts. Accordingly, relying on users tostay on guard against phishing attempts has proven to be an inadequateresponse to the phishing problem.

Phishing can also be detected via phishing detection software and/orhardware. For example, URL filtering may be employed by the prior artphishing detection software to detect whether a particular website is aknown phishing website. As an example, if the website with IP address218.246.224.203 is known to be a phishing website, an attempt to accessthat website by the user (such as done when the user responds to anemail sent from the phisher's server by clicking on a link in the email)will be detected by the phishing detection software, and the attemptedaccess to the phishing webpage will be denied.

However, URL filtering requires the prior knowledge pertaining towhether a particular website is a phishing website. If a phisher sets upa new website for the purpose of committing phishing fraud, and the newwebsite has a new IP address that has not yet been detected as aphishing website, URL filtering by the prior art phishing detectionsoftware would not be able to detect this newly set up website as aphishing website.

SUMMARY OF INVENTION

The invention relates, in an embodiment, to a computer-implementedmethod for detecting a phishing attempt by a given website. Thecomputer-implemented method includes receiving a webpage from the givenwebsite, which includes computer-readable code for the webpage. Thecomputer-implemented method also includes ascertaining a set ofhyperlink references in the computer-readable code. Each hyperlinkreference in the set of hyperlink references refers to at least acomponent of another webpage that is associated with the given websiteor a website different from the given website. The computer-implementedmethod further includes performing linking relationship analysis on atleast a subset of websites identified to be referenced by the set ofhyperlink references, which includes determining whether a first websitethat is associated with a webpage referenced by a first one of the setof hyperlink references is in a bi-directional linking relationship withthe given website or in a uni-directional linking relationship with thegiven website. The first website is one of the subset of websites. Thecomputer-implemented method yet also includes, if the first website isin the bi-directional linking relationship with the given website,designating the given website a non-phishing website. Thecomputer-implemented method yet further includes, if the first websiteis in the uni-directional linking relationship with the given website,performing anti-phishing measures with respect to the given website.

In another embodiment, the invention relates to a computer-implementedmethod for detecting a phishing attempt by a given website. Thecomputer-implemented method includes receiving a webpage from the givenwebsite, which includes computer-readable code for the webpage. Thecomputer-implemented method also includes obtaining from the computerreadable code a transaction destination URL, which includes representinga destination URL for transaction information requested by the webpage.The computer-implemented method further includes ascertaining a set ofhyperlink references in the computer-readable code. Each hyperlinkreference in the set of hyperlink references refers to at least acomponent of another webpage that is associated with given website or awebsite different from the given website. The computer-implementedmethod yet also includes performing transaction destination analysis onat least a subset of websites identified to be referenced by the set ofhyperlink references, which includes ascertaining a first transactiondestination URL specified by a transaction page in a first website thatis associated with a webpage referenced by a first one of the set ofhyperlink references. The first transaction destination URL represents adestination URL for transaction information requested by the transactionpage in the first website. The computer-implemented method yet furtherincludes, if the transaction destination URL obtained from the computerreadable code for the webpage from the given website is different fromthe first transaction destination URL, performing anti-phishing measureswith respect to the given website.

In yet another embodiment the invention relates to an article ofmanufacture having thereon computer storage medium and computer readablecode configured for a phishing attempt by a given website. The articleof manufacture includes computer readable code for receiving a webpagefrom the given website, which includes computer-readable code for thewebpage. The article of manufacture also includes computer readable codefor obtaining from the computer readable code a transaction destinationURL, which includes representing a destination URL for transactioninformation requested by the webpage. The article of manufacture furtherincludes computer readable code for ascertaining a set of hyperlinkreferences in the computer-readable code. Each hyperlink reference inthe set of hyperlink references refers to at least a component ofanother webpage that is associated with given website or a websitedifferent from the given website. The article of manufacture yet alsoincludes performing transaction destination analysis on at least asubset of websites identified to be referenced by the set of hyperlinkreferences, which includes ascertaining a first transaction destinationURL specified by a transaction page in a first website that isassociated with a webpage referenced by a first one of the set ofhyperlink references. The first transaction destination URL represents adestination URL for transaction information requested by the transactionpage in the first website. The article of manufacture yet furtherincludes, if the transaction destination URL obtained from the computerreadable code for the webpage from the given website is different fromthe first transaction destination URL, performing anti-phishing measureswith respect to the given website.

The above summary relates to only one of the many embodiments of theinvention disclosed herein and is not intended to limit the scope of theinvention, which is set forth in the claims herein. These and otherfeatures of the present invention will be described in more detail belowin the detailed description of the invention and in conjunction with thefollowing figures.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention is illustrated by way of example, and not by wayof limitation, in the figures of the accompanying drawings and in whichlike reference numerals refer to similar elements and in which:

FIG. 1 illustrates an example of a phishing attack.

FIG. 2 shows, in accordance with an embodiment of the present invention,an example HTTP hyperlink analysis showing bi-directional hyperlinkingbetween two webpages.

FIG. 3 shows, in accordance with an embodiment of the present invention,another example HTTP hyperlink analysis showing uni-directionalhyperlinking between two webpages.

FIG. 4 shows, in accordance with an embodiment of the present invention,the steps for analyzing a suspect webpage.

FIG. 5 shows, in accordance with an embodiment of the invention, thesteps for performing HTTP transaction analysis on a suspect webpage.

FIG. 6 shows, in accordance with an embodiment of the invention, anexample of a pop-up window, which is presented to the user after aphishing attempt is detected.

DETAILED DESCRIPTION OF EMBODIMENTS

The present invention will now be described in detail with reference toa few embodiments thereof as illustrated in the accompanying drawings.In the following description, numerous specific details are set forth inorder to provide a thorough understanding of the present invention. Itwill be apparent, however, to one skilled in the art, that the presentinvention may be practiced without some or all of these specificdetails. In other instances, well known process steps and/or structureshave not been described in detail in order to not unnecessarily obscurethe present invention.

Various embodiments are described herein below, including methods andtechniques. It should be kept in mind that the invention might alsocover articles of manufacture that includes a computer readable mediumon which computer-readable instructions for carrying out embodiments ofthe inventive technique are stored. The computer readable medium mayinclude, for example, semiconductor, magnetic, opto-magnetic, optical,or other forms of computer readable medium for storing computer readablecode. Further, the invention may also cover apparatuses for practicingembodiments of the invention. Such apparatus may include circuits,dedicated and/or programmable, to carry out tasks pertaining toembodiments of the invention. Examples of such apparatus include ageneral-purpose computer and/or a dedicated computing device whenappropriately programmed and may include a combination of acomputer/computing device and dedicated/programmable circuits adaptedfor the various tasks pertaining to embodiments of the invention.

In accordance with embodiments of the present invention, there areprovided methods and apparatus for dynamically detecting an attemptedphishing fraud. As the user (e.g., the recipient of the email suggestingthat the recipient needs to click on a link to confirm some transactioninformation) attempts to access the webpage that is configured toextract the transaction information (such as authentication informationor financial/credit information), the suspect webpage is firstintercepted and analyzed. In the context of the present invention, asuspect webpage is a webpage that is suspected of being a phishingwebpage and needs further analysis to resolve whether that webpage isindeed a phishing webpage.

In an embodiment, the computer readable code (e.g., HTML or XML) thatimplements/renders the suspect webpage is examined. From thisexamination, embodiments of the invention ascertain whether the suspectwebpage originates from a phishing website and should be disallowed. Inan embodiment, the determination is made without requiring priorknowledge regarding whether the web server or the website that transmitsthe suspect webpage has been implicated in phishing in the past.

In an embodiment, the computer readable code for the webpage underexamination (“UE webpage”) is analyzed for the presence of hyperlinks. Ahyperlink is a construct that allows component(s) of a webpage (the“link from” webpage) to be derived or obtained from component(s) ofanother webpage (the “link to” webpage). For example, a webpage “A” tobe rendered may be implemented by computer readable code that includes ahyperlink to another webpage “B” so that certain components of webpage“B” can be rendered or executed in webpage “A.”

In an embodiment, all websites associated with webpages linked to by thehyperlinks are analyzed for their linking relationships with the suspectwebpage. In another embodiment, the hyperlinks are first ranked todetermine the identity of the most relevant website(s). For example, itmay be known that certain websites (e.g., the biggest banks) or certaintypes of websites (e.g., banks, auction sites, electronic payment sites)tend to be targeted by phishers, and these hyperlinked sites would havea higher score (for the purpose of determining whether they arerelevant) than other hyperlinked sites. Alternatively or additionally,certain types of hyperlinks may be associated with a higher score (forthe purpose of determining whether the hyperlinked sites are relevant)than others. For example, anchor hyperlinks or hyperlinks to certaintypes of web resources may be associated with higher scores thanhyperlinks to static images. The hypothesis is that if the UE webpage isindeed a phishing webpage, the attacked website (i.e., the website thatthe phisher is attempting to imitate to deceive the user into providingconfidential transaction information) would be one of the more relevantwebsite(s) ascertained from the hyperlinks.

After the relevant website(s) are ascertained, a linking relationshipanalysis is made to ascertain whether the link between the UE webpageand the attacked website is a uni-directional link or a bi-directionallink. A uni-directional link in this case refers to the link from the UEwebpage to a webpage in the attacked website without a link back fromthe attacked website to the UE webpage. On the other hand, the link issaid to be bi-directional if there exist one or more links from the UEwebpage to the attacked website and there also exist one or more linksfrom the attacked website to the UE webpage.

If the link is only uni-directional, the UE webpage is deemed to be aphishing webpage and anti-phishing measures may be undertaken. Theanti-phishing measures may include, for example, flagging the webpageand/or website for blacklisting and/or for furtheranalysis/investigation. Alternatively or additionally, the anti-phishingmeasures may include, for example, blocking the webpage and/or websitefrom reaching the user. Alternatively or additionally, the anti-phishingmeasures may include, for example, preventing any transactionalinformation entered by the user from reaching the phishing website.Other anti-phishing measures may also be taken.

On the other hand, if the link is bi-directional, the UE webpage isdeemed not to be a phishing webpage.

In one or more embodiments of the invention, HTTP transaction analysismay be performed to ascertain whether phishing is being attempted. In anembodiment, an intercepted UE webpage may be analyzed to ascertainwhether the HTTP transaction destination matches that of the websitebeing attacked.. In an embodiment, if the UE webpage is a transactionwebpage (i.e., one that asks for login information such as userid,password, or asks for financial information such as social securitynumber, bank account number, etc.) the HTTP transaction destination forthat UE webpage is first ascertained. For example, the HTTP transactiondestination may request that the userid entered by the user betransmitted to a given URL. Furthermore, the HTML hyperlinks in thatwebpage are analyzed to ascertain the webpage(s) that are hyperlinkedto.

In an embodiment, the hyperlinked webpages are then analyzed toascertain whether the hyperlinked websites (i.e., the websitesassociated with the hyperlinked webpages) also have similar transactionwebpages. Similarity between webpages may be ascertained in many ways,including for example comparing text or images in the webpages. If asimilar transaction webpage exists, its HTTP transaction destination isascertained. For example, the HTTP transaction destination for atransaction page of the legitimate website (e.g., XYZ bank) may specifythat the user-input userid and password be transmitted to a given URL.If the HTTP transaction destination associated with the transaction pageof the hyperlinked website and the HTTP transaction destinationassociated with suspect transaction webpage are different, phishing is apossibility and anti-phishing measures may be undertaken.

The features and advantages of the invention may be better understoodwith reference to the figures and discussion that follow. FIG. 2 shows,in accordance with an embodiment of the present invention, an exampleHTTP hyperlink analysis showing bi-directional hyperlinking between awebpage 202 and a webpage 204. In this case, webpage 202 hyperlinks towebpage 204 (link away from webpage 202 to webpage 204 via arrow 206)and is in turn hyperlinked by webpage 204 (link back from webpage 204 towebpage 202 via arrow 208). Likewise, there is bi-directionalhyperlinking between a webpage 202 and a webpage 220. In this case,webpage 202 hyperlinks to webpage 220 (via arrow 222) and is in turnhyperlinked by webpage 206 (via arrow 224). Note that when hyperlinkingis employed, it is not necessary that webpages 202, 204, and 220 beimplemented in the same website or in the same server.

FIG. 3 shows, in accordance with an embodiment of the present invention,another example HTTP hyperlink analysis showing uni-directionalhyperlinking between a webpage 302 and a webpage 202. In this case,webpage 302 hyperlinks to webpage 202 (via arrow 304). However, thereare no hyperlinks that link from webpage 202 to webpage 302. In thiscase, the HTTP hyperlink analysis suggests that webpage 302 mayrepresent a webpage that is attempting to perform a phishing attack onthe website associated with webpage 202 by deceiving a user to enterconfidential information normally entered into webpage 202.

FIG. 4 shows, in accordance with an embodiment of the present invention,the steps for analyzing a suspect webpage. In step 402, the computerreadable code such as the HTML code that implements the webpage isanalyzed for hyperlink references and for credential informationtransaction constructs, e.g., one that requests the user to enter logininformation such as userid, password, or identification information suchas name, birth date, social security number, driver license number orfinancial-related information such as bank account number, credit cardnumber, etc.. In step 404, the hyperlinks ascertained in step 402 areranked to determine which linked-to webpages (and thus websites) aremost relevant.

If the suspect webpage is not a transaction webpage, no further analysisis necessary since the purpose of phishing is to acquire the transactioninformation, and the suspect webpage is now no longer a suspect sincethat suspect webpage does not ask for transaction information.

In an embodiment, such ranking may be deemed optional and may be omittedif desired. As mentioned, certain hyperlinks may be deemed more relevantthan others based on types, the identity of the linked-to webpagesand/or linked-to websites, etc. From step 404, a set of websites deemedrelevant is ascertained.

In step 406, link relationship analysis is performed for the mostrelevant website that is either ranked in step 404 or, depending on thespecific embodiments, ascertained in via hyperlinks in step 402. Inlinking relationship analysis, the linked-to website is analyzed todetermine whether the hyperlink references between the suspect webpageand the linked-to website are bi-directional or unidirectional. If thehyperlink reference is only unidirectional (i.e., only from the suspectwebpage to the linked-to website) (step 408), anti-phishing measures maybe undertaken (410), including for example flagging the suspect webpagefor further analysis and/or prohibiting user access to the suspectwebsite. On the other hand, if the hyperlink references arebi-directional (i.e., from the suspect webpage to the linked-to websiteand from the linked-to website back to the suspect webpage, it is deemedthat phishing is unlikely (412).

Alternatively or additionally, HTTP transaction analysis may beperformed. In HTTP transaction analysis, the suspect webpage may beanalyzed to ascertain whether the HTTP transaction destination specifiedby the suspect transaction webpage is the same or different from thatspecified the transaction webpage of the website being attacked. FIG. 5shows, in accordance with an embodiment of the invention, the steps forperforming HTTP transaction analysis on a suspect webpage. In step 502,the computer readable code of the suspect webpage is analyzed toascertain whether the suspect webpage is implementing a transactionpage, e.g., one that requests the user to enter login information suchas userid, password, or identification information such as name, birthdate, social security number, driver license number or financial-relatedinformation such as bank account number, credit card number, etc.

If the suspect webpage is not a transaction webpage (as determined bystep 504), no further analysis is necessary since the purpose ofphishing is to acquire the transaction information, and the suspectwebpage is now no longer a suspect since that suspect webpage does notask for transaction information.

On the other hand, if the suspect webpage is a transaction page, itscomputer readable code (e.g., HTML) is then analyzed (step 506) toascertain the HTTP destination link(s) for the user-input transactiondata. This HTTP destination link represents the URL to which therequested transaction information would have been sent if the user hadentered the information as requested by the suspect webpage.

In step 508, the computer readable code, such as the HTML code thatimplements the webpage, is analyzed for hyperlink references. In step510, the hyperlinks ascertained in step 508 are ranked to determinewhich linked-to webpages and websites are most relevant. In anembodiment, such ranking may be deemed optional and may be omitted ifdesired. As mentioned, certain hyperlinks may be deemed more relevantthan others based on types, the identity of the linked-to webpagesand/or linked-to websites, etc. From step 510, a set of websites deemedrelevant is ascertained.

In step 512, the websites ascertained in step 510 are tested toascertain which of these websites the suspect webpage may have tried toattack (Le., to fraudulently emulate). For example, the text and/orimages associated with webpages in these websites may be comparedagainst the text and/or images of the suspect webpage to determine theidentity of the webpage being fraudulently imitated (which in turnreveals the identity of the website being attacked, e.g., XYZ bank).

In step 514, the transaction page (e.g., the login page) of the websitebeing attacked (e.g., the XYZ bank website) is analyzed for itstransaction destination hyperlink(s). These transaction destinationlinks (which represent the destinations for the transaction informationif the user had entered such transaction information into thetransaction page of the website being attacked) are then compared (step516) against the transaction destination hyperlinks obtained from thesuspect webpage.

If the two sets of transaction destination hyperlinks are the same (step516), the phishing risk is negligible since the user's transactioninformation would have been sent to the transaction destinationspecified by the transaction page of the legitimate website anyway.

On the other hand, if the two sets of transaction hyperlinks aredifferent, phishing is a possibility since the transaction informationentered by the user using the suspect webpage is transmitted to a HTTPtransaction destination that is different from the HTTP transactiondestination specified by the transaction page of the legitimate website.In this case, anti-phishing measures may be undertaken.

In one or more embodiment, a pop-up webpage may be provided to the userif a website is found to be a phishing website. In this case, since theidentity of the target website can be ascertained, the popup page caninclude information about the phishing site, such as its IP address, itslocation, its URL, etc. Furthermore, an option “Take me away” may beprovided to the user to allow the user to be taken to the legitimatesite that is being attacked (e.g., the login page of a bank, forexample), thereby conveniently allowing the user to continue his accesswith the legitimate website. FIG. 6 is an example of such a pop-upwindow, which is presented to the user after a phishing attempt isdetected.

As can be appreciated from the foregoing, embodiments of the inventionrender it possible to dynamically ascertain whether a particular webpagethat the user is attempting to access is likely to be associated with aphishing website. In other word, embodiments of the invention render itpossible to detect a phishing attempt even if the phishing website hasnever been ascertained and/or designated previously as a phishingwebsite. In various embodiments, the detection may be performed when thefraudulent email is transmitted to the user's email system, or inresponse to the user clicking on the embedded link to attempt to accessthe suspect webpage, or when the suspect webpage is received, or evenwhen the user attempts to enter transaction data into a suspect webpage.For higher performance, one or both of the link relationship analysisand the HTTP transaction analysis may be performed on the suspectwebsite, if desired.

While this invention has been described in terms of several embodiments,there are alterations, permutations, and equivalents, which fall withinthe scope of this invention. It should also be noted that there are manyalternative ways of implementing the methods and apparatuses of thepresent invention. Additionally, it is intended that the abstractsection, having a limit to the number of words that can be provided, befurnished for convenience to the reader and not to be construed aslimiting of the claims herein. It is therefore intended that thefollowing appended claims be interpreted as including all suchalterations, permutations, and equivalents as fall within the truespirit and scope of the present invention.

What is claimed is:
 1. A computer-implemented method for detecting aphishing attempt by a given website, comprising: receiving a webpagefrom said given website, including computer-readable code for saidwebpage; ascertaining a set of hyperlink references in saidcomputer-readable code, each hyperlink reference in said set ofhyperlink references referencing at least a component of another webpagethat is associated with said given website or a website different fromsaid given website; performing linking relationship analysis on at leasta subset of websites identified to be referenced by said set ofhyperlink references, including determining whether a first website thatis associated with a webpage referenced by a first one of said set ofhyperlink references is in a bi-directional linking relationship withsaid given website or in a uni-directional linking relationship withsaid given website, said first website being one of said subset ofwebsites; if said first website is in said bi-directional linkingrelationship with said given website, designating said given website anon-phishing website; and if said first website is in saiduni-directional linking relationship with said given website, performinganti-phishing measures with respect to said given website.
 2. The methodof claim 1 wherein said first one of said set of hyperlink referenceshas a first type, said first type being a member of a predefined set oftriggering hyperlink reference types.
 3. The method of claim 2 whereinsaid subset of websites represents websites associated with hyperlinkreferences whose types belong to said predefined set of triggeringhyperlink reference types, said performing said linking relationshipanalysis is performed only on said subset of websites.
 4. The method ofclaim 3 wherein said predefined set of triggering hyperlink referencetypes includes an anchor hyperlink reference type.
 5. The method ofclaim 1 wherein said subset of websites represents or more websiteidentified to be most relevant.
 6. A computer-implemented method fordetecting a phishing attempt by a given website, comprising: receiving awebpage from said given website, including computer-readable code forsaid webpage; obtaining from said computer readable code a transactiondestination URL, said transaction destination URL representing adestination URL for transaction information requested by said webpage;ascertaining a set of hyperlink references in said computer-readablecode, each hyperlink reference in said set of hyperlink referencesreferencing at least a component of another webpage that is associatedwith given website or a website different from said given website;performing transaction destination analysis on at least a subset ofwebsites identified to be referenced by said set of hyperlinkreferences, including ascertaining a first transaction destination URLspecified by a transaction page in a first website that is associatedwith a webpage referenced by a first one of said set of hyperlinkreferences, said first transaction destination URL representing adestination URL for transaction information requested by saidtransaction page in said first website; and if said transactiondestination URL obtained from said computer readable code for saidwebpage from said given website is different from said first transactiondestination URL, performing anti-phishing measures with respect to saidgiven website.
 7. The method of claim 6 wherein said transactioninformation requested by said webpage pertains to at least one of userauthentication information and user financial information.
 8. The methodof claim 6 wherein said first one of said set of hyperlink referenceshas a first type, said first type being a member of a predefined set oftriggering hyperlink reference types.
 9. The method of claim 8 whereinsaid subset of websites represents websites associated with hyperlinkreferences whose types belong to said predefined set of triggeringhyperlink reference types, said performing said linking relationshipanalysis is performed only on said subset of websites.
 10. The method ofclaim 9 wherein said predefined set of triggering hyperlink referencetypes includes an anchor hyperlink reference type.
 11. The method ofclaim 6 wherein said subset of websites represents or more websiteidentified to be most relevant.
 12. An article of manufacture havingthereon computer storage medium and computer readable code configuredfor a phishing attempt by a given website, comprising: computer readablecode for receiving a webpage from said given website, includingcomputer-readable code for said webpage; computer readable code forobtaining from said computer readable code a transaction destinationURL, said transaction destination URL representing a destination URL fortransaction information requested by said webpage; computer readablecode for ascertaining a set of hyperlink references in saidcomputer-readable code, each hyperlink reference in said set ofhyperlink references referencing at least a component of another webpagethat is associated with given website or a website different from saidgiven website; performing transaction destination analysis on at least asubset of websites identified to be referenced by said set of hyperlinkreferences, including ascertaining a first transaction destination URLspecified by a transaction page in a first website that is associatedwith a webpage referenced by a first one of said set of hyperlinkreferences, said first transaction destination URL representing adestination URL for transaction information requested by saidtransaction page in said first website; and if said transactiondestination URL obtained from said computer readable code for saidwebpage from said given website is different from said first transactiondestination URL, performing anti-phishing measures with respect to saidgiven website.
 13. The method of claim 12 wherein said transactioninformation requested by said webpage pertains to at least one of userauthentication information and user financial information.
 14. Themethod of claim 12 wherein said first one of said set of hyperlinkreferences has a first type, said first type being a member of apredefined set of triggering hyperlink reference types.
 15. The methodof claim 14 wherein said subset of websites represents websitesassociated with hyperlink references whose types belong to saidpredefined set of triggering hyperlink reference types, said performingsaid linking relationship analysis is performed only on said subset ofwebsites.
 16. The method of claim 15 wherein said predefined set oftriggering hyperlink reference types includes an anchor hyperlinkreference type.
 17. The method of claim 12 wherein said subset ofwebsites represents or more website identified to be most relevant.